Tag Archives: Customer
How Customer Communications Creates New Factors in a Marketing Communications Plan
by MIAD Communication Design How Customer Communications Creates New Factors in a Marketing Communications Plan In delivering a customer communications management system, there are extra considerations in respect of the development of a marketing communications plan. The marketing communications plan can provide a clear guideline as to how to execute, the expected costs and the expected return. Customer communications management will increase the ease with which a multi-channel marketing communications strategy can be executed. It will also increase the sophistication with which a company can communicate in a relevant manner with its customers. In the context of discussing the plan I will use Philip Kotler ‘P’s framework as this is the standard study for virtually all marketers. First off, lets establish the Four P’s of product marketing in context with customer communications management: Product – Which products are you looking to promote? Today’s customer communications management platforms Read more…
Total Cost of Ownership for Marketing and Customer Communications Management
In developing a business case for Customer and Marketing Communications Management, there are some significant consideration in developing the overall Total Cost of Ownership elements of the business case. There are many aspect to a customer communications solution that will need measuring in different ways.A full implementation of Customer Communications Management will demand hardware, software and human resource. The differential in costs could be significant between the various vendors.There is no single vendor that can deliver every aspect of your Customer Communications Management infrastructure although there are one or two that get fairly close. In designing you implementation strategy you will need to think about whether a best of breed approach with integration is better or, a minimal vendor approach is desirable.Lets take a look at some of the key focal points for you customer communications management infrastructure:Customer Communications Management Support & Maintenance for Software, Printers and Inserters.Support and maintenance Read more…
