Tag Archives: Board Of Directors

In the fundraising profession, the act of requesting funds from a donor is called “the ask.” When you are writing a fundraising letter and you arrive at the place where you must actually, ahem, request a donation, you have arrived at the ask. And the ask, as you probably know, is one of the toughest things to get right in fundraising.Where in the letter should you mention money? Early on in your letter you should let your reader know why you are writing. Somewhere “above the fold,” usually in the second or third paragraph, describe the reason for your letter. Here is an example:“The people of Afghanistan have already suffered 20 years of conflict and three years without rain. One and a half million are dead. Two million are disabled. And now this: the UN is predicting that “the number of Afghans facing hunger and deprivation will soon reach 7.5 Read more…