Category Archives: Top7 Or 10 Tips

This article, a prequel to my forthcoming 101 Map Uses, offers 10 productive ways businesses can use wall maps. Too often, business professionals equate maps with the online digital variety that provide directions, the nearest Home Depot, and homes for sale, all from the comfort of a computer, PDA, or cell phone. Yet, millions of businesses use printed wall maps daily. Fortune 500 companies insist on using high quality printed maps in their day-to-day operations because there is simply no replacement for maps. While the digital map has its own uses, a well-designed printed map is by no means old school. To the contrary, wall maps keep up with the modern needs of business and are in high demand.Wall maps serve a multitude of purposes, the least of which is decorative eye candy, although this is a distinct use that has more value than you may think. We’ll get to that in a minute. Printed maps are handled in the office from everyone from the CEO, sales manager, executive assistant, accountant, and truck driver. This article is less for the professionals who already use maps, but for those who want to learn what the Fortune 500 know.1. Corporate Identity A map sets the scene and provides a sense of place. These are instrumental forces for business moral. Companies, whose stores or service area are mapped and on display, ground the staff in the here and now, never losing track of the geographic identity of the company.2. Display A handsome or beautiful map displayed in a store or office environment is a positive reinforcement to customers and clients that the company is grounded, committed, and knowledgeable about the area. If the map reflects the company’s identity; it speaks a thousand words to customers… Continue reading