Monthly Archives: September 2010

by MIAD Communication Design How Customer Communications Creates New Factors in a Marketing Communications Plan In delivering a customer communications management system, there are extra considerations in respect of the development of a marketing communications plan. The marketing communications plan can provide a clear guideline as to how to execute, the expected costs and the expected return. Customer communications management will increase the ease with which a multi-channel marketing communications strategy can be executed. It will also increase the sophistication with which a company can communicate in a relevant manner with its customers. In the context of discussing the plan I will use Philip Kotler ‘P’s framework as this is the standard study for virtually all marketers. First off, lets establish the Four P’s of product marketing in context with customer communications management: Product – Which products are you looking to promote? Today’s customer communications management platforms Read more…